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BLACKBERRY® KEY2 RED EDITION NOW AVAILABLE IN THE UNITED STATES

By | Press Release, Uncategorized

IRVINE – April 19, 2019 – The BlackBerry® KEY2 smartphone, recently named a winner of this year’s iF DESIGN AWARD, a world-renowned design prize, is now available in an exclusive Red Edition in the United States. Featuring the iconic BlackBerry physical keyboard and loaded with BlackBerry Limited’s best security and privacy enhancements, this refreshed BlackBerry-branded smartphone variant announced earlier this year at Mobile World Congress 2019 builds on BlackBerry KEY2’s iconic features with an exciting new design inspired by premium precision and performance. This newest addition to TCL’s range of BlackBerry-branded smartphones comes in a deep red Series 7 Aluminum frame, with black accents covering the textured back and the keys, helping create one of the most unique smartphones available today.

“We’ve received a lot of feedback from customers who have asked for an exclusive device variant of the BlackBerry KEY2, and we’re happy to respond by delivering the BlackBerry KEY2 Red Edition to customers in the United States,” said Eric Anderson, General Manager for TCL Communication, North America. “In addition to a new color, this limited edition BlackBerry-branded smartphone comes with increased memory, specialized headphones and new styling, all while providing the reliability, productivity and security our customers have come to expect from this brand.”

Powered by Android™, the all-new, beautifully crafted BlackBerry KEY2 Red Edition includes support for popular features like Google™ Lens and Google Pay™, and comes with the recently introduced Google™ Assistant profile in the Convenience Key. With the Google Assistant profile in the Convenience Key, it’s now easier than ever to manage tasks, plan your day, make a phone call, send a message or control your home IoT devices. It also features a dual rear camera and the popular Speed Key, while packing some extra performance with 6GB of memory and 128GB of storage. The limited Red Edition will also launch with a Hub+ software refresh which includes a UX update giving the productivity suite a modern and stylized look. It also features a new Action bar added to the bottom of the Hub+ applications – improving ergonomics by giving users quick access to primary features like search, sort, and compose.

BlackBerry KEY2 Red Edition is available now on Amazon and Best Buy for $699, and also includes a special edition set of red BlackBerry-branded earbuds. For more information on the BlackBerry KEY2 Red Edition and the other BlackBerry-branded smartphones from TCL Communication, please visit www.BlackBerryMobile.com.

About TCL Communication
TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile devices and services worldwide through a comprehensive, multi-brand portfolio that includes TCL, Alcatel and BlackBerry branded products. Additionally, TCL Communication is the brand owner, R&D developer and manufacturing partner of Palm branded devices. The company’s products are sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates its own manufacturing in China as well as global R&D centers. For more information, please visit www.tclcom.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Palm is a trademark owned by TCL Communication and under license by Palm Ventures Group through Wide Progress Global.

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Media Contact:
Brad Molen
Email: brad.molen@tcl.com

TCL Communication Wins Two 2019 iF DESIGN AWARDS for the BlackBerry® KEY2 and KEY2 LE smartphones

By | Press Release, Uncategorized

MUNICH – March 15, 2019 – TCL Communication won two iF DESIGN AWARDS for Smartphone Product Design this evening for its BlackBerry KEY2 and BlackBerry KEY2 LE at the iF Design Award Night 2019. The preeminent design prize has been awarded for 66 years by the world’s oldest independent design organization, the Hannover-based iF International Forum Design GmbH. 

BlackBerry KEY2 and BlackBerry KEY2 LE were among 6,375 entries from 52 countries competing to receive the iF DESIGN AWARD’s seal of quality, winning over the 67-member jury of independent experts from around the world for their distinct smartphone design and unique combination of form and functionality. More information about BlackBerry KEY 2 and BlackBerry KEY 2 LE is available on iF WORLD DESIGN GUIDE.

“We are extremely proud to have our devices designs recognized by such a prestigious organization which highlights just a bit of our product development capabilities within TCL Communication,” said Shane Lee, General Manager of Global Product Center at TCL Communication. “Our teams remain committed to offering our customers around the world a genuine BlackBerry smartphone experience that offers an experience quite distinct from the rest of the market today.”

TCL communication announced a RED Edition to KEY2 last month at Mobile World Congress. Featuring the iconic BlackBerry physical keyboard and loaded with BlackBerry Limited’s best security and privacy enhancements, this reimagined BlackBerry smartphone variant builds on BlackBerry KEY2’s iconic features with an exciting new design for premium precision and performance. This newest addition to TCL’s range of BlackBerry-branded smartphones comes in a deep red Series 7 Aluminum frame accented by black textured backing and keys, for one of the most distinctive smartphone aesthetics available today. BlackBerry KEY2 Red Edition will be available in select markets across North America, Europe, the Middle East and Asia starting at £699/$749/€779 and will also include a special-edition set of red BlackBerry-branded earbuds. Starting today, the BlackBerry KEY2 Red Edition is available for pre-order across Europe on the official BlackBerry Mobile online store.

We listened to and acted on customers’ demands for an exclusive device variant with the BlackBerry KEY2 Red Edition, which offers a fresh take on our award-winning BlackBerry KEY2 smartphone,” said Peter Lee, General Manager of Global Sales & Marketing Center at TCL Communication. “BlackBerry is about security, long battery life and working productivity, the distinct experience of KEY2 RED Edition will continue putting a premium on reliability, productivity and security.

About the iF DESIGN AWARD

For 66 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design/UX, Architecture and Interior Architecture as well as Professional Concept.

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile devices and services worldwide through a comprehensive, multi-brand portfolio that includes TCL, Alcatel and BlackBerry branded products. Additionally, TCL Communication is the brand owner, R&D developer and manufacturing partner of Palm-branded devices. The company’s products are sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates its own manufacturing in China as well as global R&D centers.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.

Trademarks, including but not limited to BlackBerry and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Palm is a trademark owned by TCL Communication and under license by Palm Ventures Group through Wide Progress Global.

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Media Contact:

tclpress@tcl.com

TCL Communication unveils its patented DragonHinge technology supporting the company’s future flexible display mobility portfolio

By | Press Release, Uncategorized

BARCELONA – February 24, 2019 – TCL Communication’s newest innovations are making their global debut at Mobile World Congress 2019 with the showcase of the company’s flexible display product portfolio in addition to announcing its all-new DragonHingeTM technology. With the support of the company’s patented DragonHingeTM technology, TCL Communication is able to showcase for the first time a complete lineup of its flexible panel mobile devices including tablet, smartphone and wearable.

Using custom flexible AMOLED displays from TCL sister company, CSOT, these foldable mobile devices are supported by TCL Communication’s proprietary DragonHingeTM technology which creates a mechanical housing for these devices, allowing them to fold and bend in support of a variety of use cases. This provides effortless and seamless movement, enabling the development of further flexible device designs which will make more advanced user experiences possible.

“Together with the support of our sister company, CSOT, we’re showing that TCL can be an innovator and leader in the mobile device market of the future,” said Peter Lee, General Manager, Global Sales and Marketing at TCL Communication. “When we look at the potential of our flexible device portfolio, we’re obviously very excited about what we’ll be bringing to market down the road. However, we’re not in a race to be the first because we feel it is more responsible to take a patient, thoughtful approach to not only solve hardware challenges, but also work with our partners on software solutions to ensure we deliver a meaningful user experience.”

“When we look at the practical application of flexible display and foldable mobile devices, there are really three challenges that need to be overcome: the flexible AMOLED display itself, a durable mechanical housing, and of course the software that can seamlessly adapt to these new form factors,” said Shane Lee, General Manager, Global Product Center at TCL Communication. “Through TCL’s vertical integration with CSOT, we have conquered many of the challenges that come with flexible displays; and now with the announcement of DragonHingeTM, we’re able to show the world how we’ll overcome the mechanical housing challenges that must be solved in order to support these new foldable form factors. We now have a hardware solution to build from, freeing us up to tackle the unique software experiences this new technology enables, and how it all ties in to the larger connected ecosystem as we prepare to launch our first foldable device next year.”

TCL Communication will showcase the first DragonHingeTM concept products this week at Mobile World Congress 2019, with the first consumer-ready devices expected to arrive in 2020.

To see all the latest mobile devices from TCL Communication – including our DragonHingeTM concept devices – during Mobile World Congress 2019, please visit our booth at the Fira Gran Via, Hall 3, Stand 3D11.

For more information about TCL Communication and the company’s lineup of mobility devices, please visit www.tclcom.com, www.alcatelmobile.com, blackberrymobile.com.

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile devices and services worldwide through a comprehensive, multi-brand portfolio that includes TCL, Alcatel and BlackBerry branded products. Additionally, TCL Communication is the brand owner, R&D developer and manufacturing partner of Palm branded devices. The company’s products are sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates its own manufacturing in China as well as global R&D centers. For more information, please visit www.tclcom.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Palm is a trademark owned by TCL Communication and under license by Palm Ventures Group through Wide Progress Global.

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Media Contact:
tclpress@tcl.com

BLACKBERRY® KEY2 LE OFFICIALLY ANNOUNCED AT IFA 2018

By | Uncategorized

BERLIN – AUGUST 30, 2018 – TCL Communication, a leading global smartphone manufacturer and BlackBerry®-branded licensing partner, has today unveiled its newest BlackBerry smartphone – the BlackBerry KEY2 LE. This newest addition to the BlackBerry KEY series smartphone lineup offers three color variants – Slate, Champagne and Atomic – while keeping with the BlackBerry KEY2 design evolution which includes minimized screen bezels and redesigned chassis for a more modern look and feel. It also comes with the recently introduced Speed Key for a more customized universal shortcut experience, and in addition to its Android™ operating system, includes support for popular features like the Google™ Assistant, Google™ Lens and Google Pay™.

The BlackBerry KEY2 LE will be available for purchase in markets globally – including Germany, the U.K., France, UAE, Canada and the U.S. – beginning next month with the suggested retail price starting at $399 USD / €399 EUR / £349 GBP / $519 CAD for the 32GB storage variant and $449 USD / €429 EUR / £399 GBP / $579CAD for the 64GB storage variant.

“Today’s smartphones try to offer a one size fits all solution, but that is no longer realistic when we have a global marketplace as diverse as we have today,” said Alain Lejeune,Senior Vice President, TCL Communication & President, BlackBerry Mobile.“But this is why we focus on making modern BlackBerry smartphones like KEY2 LE, to stand out and deliver a great experience for everyday communication, with access to all the features, connectivity and applications our customers expect.”

“The BlackBerry KEY2 LE brings a fresh new personality to TCL Communication’s BlackBerry KEY2 portfolio that includes all the security features that make BlackBerry phones the world’s most secure Android™ smartphones,” said Alex Thurber, Senior Vice President and General Manager of Mobility Solutions at BlackBerry. “With this new addition to their product lineup, the KEY2 LE keeps the iconic BlackBerry styling while offering an accessible entry point for our fans around the world to enjoy a modern BlackBerry smartphone.”

PURPOSEFUL DESIGN FOR THE MODERN COMMUNICATOR
Capturing the balance between iconic BlackBerry design and modern elements, the BlackBerry KEY2 LE features a lightweight polycarbonate frame and a newly designed soft textured back that provides better in-hand grip to prevent drops. It also includes a Full-HD, 2.5D display and will be available in three exciting accent color options: Slate, Champagne and Atomic. With similar BlackBerry KEY series dimensions, the BlackBerry KEY2 LE is both thinner and lighter, and boasts a redesigned keyboard with keys that are nearly 10 percent larger than those featured on the BlackBerry KEYone. Designed for accuracy and precision, the physical keyboard includes the Speed Key that enablesshortcut access to a number of functions on your device at any time, without having to return to the home screen or search in an app folder to access the apps, contacts and functions you use and communicate with most. The Speed Key is complimented by 52 customizable shortcuts, so you can program each key to instantly bring up the contacts and apps you use most.

A dual rear camera (13MP+5MP) with great new capture experiences that include Portrait mode is also featured on the BlackBerry KEY2 LE. This is complemented by an 8MP front camera that comes with LCD flash and new capture modes like Wide Selfie (selfie panorama) and Face Beauty, which offers new selfie capture enhancements. You can also learn more about the world around you with Google Lens™ camera integration, which can help you quickly access more information on landmarks, buildings, books and more simply by pointing your camera at the object. 

ENHANCED PRIVACY YOU CONTROL
Now you can take personal control of your smartphone privacy with features like Locker that allow you to manage what information is shared in the cloud, like your photos and documents. Locker provides a personal space on the device where you can store apps you want to keep private along with sensitive documents and photos. Firefox Focus™, the privacy browser by Mozilla®, is also included so you can avoid trackers and automatically delete your browsing session when the app is closed. The BlackBerry KEY2 LE also includes the refreshed DTEK™ by BlackBerry application that brings new scanning features for proactive security checks to easily identify and mitigate potential security risks, such as unwanted data access by a downloaded application on your smartphone. And a commitment to monthly Android™ security updates means you’ll always be protected from the latest threats.

PRODUCTIVITY YOU CAN ONLY FIND IN A BLACKBERRY SMARTPHONE
With the BlackBerry KEY2 LE, you have all the featuresyou need to manage your work, travel, and personal life on the go. This includes support for dual personal accounts and business ready software that makes it easier to manage all aspects of your life.Dual account management is built in to enable you to separately manage both personal and professional social media profiles on apps like Facebook® and Instagram™, and on the dual SIM variant of the BlackBerry KEY2 LE, you can also have dual WhatsApp® and other accounts that require unique numbers. It also comes loaded with BlackBerry® Hub which brings all your messages into one consolidated place – including emails, texts and messages from almost any social media account, including WhatsApp®.

 POWER TO GET YOU THROUGH THE DAY
Delivering the power and performance expected from a BlackBerry smartphone, the BlackBerry KEY2 LE comes with 4GB of memory and in both 32GB and 64GB storage variants – with both offering expandable storage MicroSD support. It is powered by aQualcomm® Snapdragon™processor and an efficient battery that offers up to 22 hours of mixed use to get you through the busiest of days and often into the next day. In addition, the BlackBerry KEY2 LE features Qualcomm Quick Charge® 3.0, enabling up to a 50 percent charge in about 36 minutes – enough power to get you through a normal work day. The BlackBerry KEY2 LE also comes with a Boost mode charging and contextual battery reminder which will learn from your daily charging habits and calendar appointments to recommend when to charge so you have the battery power you need when you need it most.

TCL Communication is the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia.