April 19, 2019

BLACKBERRY® KEY2 RED EDITION NOW AVAILABLE IN THE UNITED STATES

IRVINE – April 19, 2019 – The BlackBerry® KEY2 smartphone, recently named a winner of this year’s iF DESIGN AWARD, a world-renowned design prize, is now available in an exclusive Red Edition in the United States. Featuring the iconic BlackBerry physical keyboard and loaded with BlackBerry Limited’s best security and privacy enhancements, this refreshed BlackBerry-branded smartphone variant announced earlier this year at Mobile World Congress 2019 builds on BlackBerry KEY2’s iconic features with an exciting new design inspired by premium precision and performance. This newest addition to TCL’s range of BlackBerry-branded smartphones comes in a deep red Series 7 Aluminum frame, with black accents covering the textured back and the keys, helping create one of the most unique smartphones available today.

“We’ve received a lot of feedback from customers who have asked for an exclusive device variant of the BlackBerry KEY2, and we’re happy to respond by delivering the BlackBerry KEY2 Red Edition to customers in the United States,” said Eric Anderson, General Manager for TCL Communication, North America. “In addition to a new color, this limited edition BlackBerry-branded smartphone comes with increased memory, specialized headphones and new styling, all while providing the reliability, productivity and security our customers have come to expect from this brand.”

Powered by Android™, the all-new, beautifully crafted BlackBerry KEY2 Red Edition includes support for popular features like Google™ Lens and Google Pay™, and comes with the recently introduced Google™ Assistant profile in the Convenience Key. With the Google Assistant profile in the Convenience Key, it’s now easier than ever to manage tasks, plan your day, make a phone call, send a message or control your home IoT devices. It also features a dual rear camera and the popular Speed Key, while packing some extra performance with 6GB of memory and 128GB of storage. The limited Red Edition will also launch with a Hub+ software refresh which includes a UX update giving the productivity suite a modern and stylized look. It also features a new Action bar added to the bottom of the Hub+ applications – improving ergonomics by giving users quick access to primary features like search, sort, and compose.

BlackBerry KEY2 Red Edition is available now on Amazon and Best Buy for $699, and also includes a special edition set of red BlackBerry-branded earbuds. For more information on the BlackBerry KEY2 Red Edition and the other BlackBerry-branded smartphones from TCL Communication, please visit www.BlackBerryMobile.com.

About TCL Communication
TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile devices and services worldwide through a comprehensive, multi-brand portfolio that includes TCL, Alcatel and BlackBerry branded products. Additionally, TCL Communication is the brand owner, R&D developer and manufacturing partner of Palm branded devices. The company’s products are sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates its own manufacturing in China as well as global R&D centers. For more information, please visit www.tclcom.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Palm is a trademark owned by TCL Communication and under license by Palm Ventures Group through Wide Progress Global.

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Media Contact:
Brad Molen
Email: brad.molen@tcl.com