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BLACKBERRY® KEY2 LE OFFICIALLY ANNOUNCED AT IFA 2018

By | Uncategorized

BERLIN – AUGUST 30, 2018 – TCL Communication, a leading global smartphone manufacturer and BlackBerry®-branded licensing partner, has today unveiled its newest BlackBerry smartphone – the BlackBerry KEY2 LE. This newest addition to the BlackBerry KEY series smartphone lineup offers three color variants – Slate, Champagne and Atomic – while keeping with the BlackBerry KEY2 design evolution which includes minimized screen bezels and redesigned chassis for a more modern look and feel. It also comes with the recently introduced Speed Key for a more customized universal shortcut experience, and in addition to its Android™ operating system, includes support for popular features like the Google™ Assistant, Google™ Lens and Google Pay™.

The BlackBerry KEY2 LE will be available for purchase in markets globally – including Germany, the U.K., France, UAE, Canada and the U.S. – beginning next month with the suggested retail price starting at $399 USD / €399 EUR / £349 GBP / $519 CAD for the 32GB storage variant and $449 USD / €429 EUR / £399 GBP / $579CAD for the 64GB storage variant.

“Today’s smartphones try to offer a one size fits all solution, but that is no longer realistic when we have a global marketplace as diverse as we have today,” said Alain Lejeune,Senior Vice President, TCL Communication & President, BlackBerry Mobile.“But this is why we focus on making modern BlackBerry smartphones like KEY2 LE, to stand out and deliver a great experience for everyday communication, with access to all the features, connectivity and applications our customers expect.”

“The BlackBerry KEY2 LE brings a fresh new personality to TCL Communication’s BlackBerry KEY2 portfolio that includes all the security features that make BlackBerry phones the world’s most secure Android™ smartphones,” said Alex Thurber, Senior Vice President and General Manager of Mobility Solutions at BlackBerry. “With this new addition to their product lineup, the KEY2 LE keeps the iconic BlackBerry styling while offering an accessible entry point for our fans around the world to enjoy a modern BlackBerry smartphone.”

PURPOSEFUL DESIGN FOR THE MODERN COMMUNICATOR
Capturing the balance between iconic BlackBerry design and modern elements, the BlackBerry KEY2 LE features a lightweight polycarbonate frame and a newly designed soft textured back that provides better in-hand grip to prevent drops. It also includes a Full-HD, 2.5D display and will be available in three exciting accent color options: Slate, Champagne and Atomic. With similar BlackBerry KEY series dimensions, the BlackBerry KEY2 LE is both thinner and lighter, and boasts a redesigned keyboard with keys that are nearly 10 percent larger than those featured on the BlackBerry KEYone. Designed for accuracy and precision, the physical keyboard includes the Speed Key that enablesshortcut access to a number of functions on your device at any time, without having to return to the home screen or search in an app folder to access the apps, contacts and functions you use and communicate with most. The Speed Key is complimented by 52 customizable shortcuts, so you can program each key to instantly bring up the contacts and apps you use most.

A dual rear camera (13MP+5MP) with great new capture experiences that include Portrait mode is also featured on the BlackBerry KEY2 LE. This is complemented by an 8MP front camera that comes with LCD flash and new capture modes like Wide Selfie (selfie panorama) and Face Beauty, which offers new selfie capture enhancements. You can also learn more about the world around you with Google Lens™ camera integration, which can help you quickly access more information on landmarks, buildings, books and more simply by pointing your camera at the object. 

ENHANCED PRIVACY YOU CONTROL
Now you can take personal control of your smartphone privacy with features like Locker that allow you to manage what information is shared in the cloud, like your photos and documents. Locker provides a personal space on the device where you can store apps you want to keep private along with sensitive documents and photos. Firefox Focus™, the privacy browser by Mozilla®, is also included so you can avoid trackers and automatically delete your browsing session when the app is closed. The BlackBerry KEY2 LE also includes the refreshed DTEK™ by BlackBerry application that brings new scanning features for proactive security checks to easily identify and mitigate potential security risks, such as unwanted data access by a downloaded application on your smartphone. And a commitment to monthly Android™ security updates means you’ll always be protected from the latest threats.

PRODUCTIVITY YOU CAN ONLY FIND IN A BLACKBERRY SMARTPHONE
With the BlackBerry KEY2 LE, you have all the featuresyou need to manage your work, travel, and personal life on the go. This includes support for dual personal accounts and business ready software that makes it easier to manage all aspects of your life.Dual account management is built in to enable you to separately manage both personal and professional social media profiles on apps like Facebook® and Instagram™, and on the dual SIM variant of the BlackBerry KEY2 LE, you can also have dual WhatsApp® and other accounts that require unique numbers. It also comes loaded with BlackBerry® Hub which brings all your messages into one consolidated place – including emails, texts and messages from almost any social media account, including WhatsApp®.

 POWER TO GET YOU THROUGH THE DAY
Delivering the power and performance expected from a BlackBerry smartphone, the BlackBerry KEY2 LE comes with 4GB of memory and in both 32GB and 64GB storage variants – with both offering expandable storage MicroSD support. It is powered by aQualcomm® Snapdragon™processor and an efficient battery that offers up to 22 hours of mixed use to get you through the busiest of days and often into the next day. In addition, the BlackBerry KEY2 LE features Qualcomm Quick Charge® 3.0, enabling up to a 50 percent charge in about 36 minutes – enough power to get you through a normal work day. The BlackBerry KEY2 LE also comes with a Boost mode charging and contextual battery reminder which will learn from your daily charging habits and calendar appointments to recommend when to charge so you have the battery power you need when you need it most.

TCL Communication is the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia.

 

BLACKBERRY KEY2 COMING TO U.S. STARTING JULY 13 AT AMAZON AND BEST BUY; PRE-ORDER AT AMAZON AND BEST BUY STARTING JUNE 29

By | Press Release

This all-new BlackBerry smartphone brings together iconic BlackBerry features with new experiences that include a dual-rear camera, more intelligent keyboard and improved privacy controls

IRVINE, Calif. – JUNE 21, 2018 –  The newest and most-advanced BlackBerry smartphone yet is coming to the U.S. on July 13 with the launch of BlackBerry® KEY2; available carrier unlocked and in both Silver and Black color variants at Amazon.com, BestBuy.com and select Best Buy stores. Featuring an iconic BlackBerry physical keyboard and loaded with BlackBerry Limited’s best security and privacy enhancements, this all-new BlackBerry smartphone packs a number of features that are firsts for any BlackBerry smartphone. Running the latest Android™ 8.1 Oreo operating system, the BlackBerry KEY2 is the first ever BlackBerry smartphone to feature a dual rear camera. It also includes the introduction of Speed Key, a universal shortcut key that now makes it possible to instantly access the apps, contacts and functions you use most from anywhere on your device at any time.

BlackBerry KEY2 will be available carrier unlocked in both Silver and Black color variants optimized for GSM carrier networks such as AT&T and T-Mobile starting at $649.99 USD. Both Amazon.com and BestBuy.com will offer pre-sale of BlackBerry KEY2 starting on June 29.

You can read more about the BlackBerry KEY2 here: https://blackberrymobile.com/blackberry-key2-an-icon-reborn/.

“Although there are many different smartphones for consumers to choose from today, most tend to offer very similar experiences without much distinction from one to the next,” said Alain Lejeune, Senior Vice President, TCL Communication & President, BlackBerry Mobile. “With the introduction of BlackBerry KEY2, we’ve created a distinct smartphone that captures all the traits that have made BlackBerry smartphones iconic, while introducing new innovations and experiences that not only make this one of the best devices for security and privacy, but also the most advanced BlackBerry smartphone ever.”

“BlackBerry phones are the world’s most secure Android smartphones. We design them for security from the inside out and we’re proud to partner with TCL Communication on the launch of their all-new BlackBerry KEY2,” said Alex Thurber, SVP and GM of Mobility Solutions at BlackBerry. “BlackBerry has been iterating and perfecting our approach to mobile security for decades, and we’re excited to have this new genuine, modern BlackBerry smartphone available for our fans around the world to enjoy.”

For more information about the all-new BlackBerry KEY2 from TCL Communication, please visit www.BlackBerryMobile.com.

 

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services under three key brands – TCL, Alcatel and BlackBerry – with its portfolio of products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates nine R&D centers worldwide, employing thousands across the globe. For more information, please visit www.tclcom.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication. 

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services. 

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Media Contacts:

Jason Gerdon

Email: jason.gerdon@blackberrymobile.com

 

BLACKBERRY KEY2: AN ICON REBORN

By | Press Release

This all-new BlackBerry smartphone brings together iconic BlackBerry features with new experiences that include a dual-rear camera, more intelligent keyboard and improved privacy controls

NEW YORK – JUNE 7, 2018 –  Today, TCL Communication, a leading global smartphone manufacturer and BlackBerry-brand licensing partner, is introducing the world to the most advanced BlackBerry® smartphone yet with the debut of the BlackBerry® KEY2. Featuring an iconic BlackBerry physical keyboard and loaded with BlackBerry Limited’s best security and privacy enhancements, this all-new BlackBerry smartphone packs a number of features that are firsts for any BlackBerry smartphone. Running the latest Android™ 8.1 Oreo operating system, the BlackBerry KEY2 is the first ever BlackBerry smartphone to feature a dual-rear camera. It also includes the introduction of Speed Key, a universal shortcut key that now makes it possible to instantly access the apps, contacts and functions you use most from anywhere on your device at any time.

The BlackBerry KEY2 will begin shipping globally* beginning this month with the suggested retail price starting at $649 USD / €649 EUR / £579 GBP / $829 CAD.

“Although there are many different smartphones for consumers to choose from today, most tend to offer very similar experiences without much distinction from one to the next,” said Alain Lejeune, Senior Vice President, TCL Communication & President, BlackBerry Mobile. “With the introduction of BlackBerry KEY2, we’ve created a distinct smartphone that captures all the traits that have made BlackBerry smartphones iconic, while introducing new innovations and experiences that not only make this one of the best devices for security and privacy, but also the most advanced BlackBerry smartphone ever.”

“BlackBerry phones are the world’s most secure Android smartphones. We design them for security from the inside out and we’re proud to partner with TCL Communication on the launch of their all-new BlackBerry KEY2,” said Alex Thurber, SVP and GM of Mobility Solutions at BlackBerry. “BlackBerry has been iterating and perfecting our approach to mobile security for decades, and we’re excited to have this new genuine, modern BlackBerry smartphone available for our fans around the world to enjoy.”

ICONIC DESIGN AND REDESIGNED INTELLIGENT KEYBOARD

Beautifully crafted and deliberately designed for today’s modern smartphone user, the BlackBerry KEY2 represents a clear step forward in the KEY product series, bringing together premium materials and refined details in this all-new BlackBerry smartphone. Starting with an elegant Series 7 aluminum frame for added durability, this continuous frame design offers a cleaner look and feel while increasing strength. The soft touch back has been updated as well with a new diamond pattern that adds to the premium design while also adding more grip and comfort. BlackBerry KEY2 has a redesigned intelligent keyboard as well as a 4.5-inch touch display that includes 2.5D Corning® Gorilla® Glass which offers increased scratch resistance and creates a more seamless design and edge to edge look.

The evolved keyboard has been thoughtfully crafted to make on the go typing more immediate and effortless, while also adding new functionality that sets a BlackBerry smartphone apart from the rest. Key height on the BlackBerry KEY2 has been increased by 20 percent for a more comfortable and accurate typing experience, and includes new matte key finish and fret design for optimized key spacing. It also includes in-keyboard fingerprint with updated mechanics for an improved tactile response and a more convenient user experience.

There is a new key added to the BlackBerry keyboard with the addition of Speed Key, enabling shortcut access to a number of functions on your device at any time. No longer do you have to return to the home screen of your smartphone or search in an app folder to access the apps, contacts and functions you use and communicate with most. Just press Speed Key along with any of your customizable 52 shortcuts to instantly access your frequently used apps, call a favorite contact, or access other immediate functions; saving valuable little moments throughout the day. This all-new BlackBerry smartphone continues the KEY series keyboard legacy of supporting flick typing for faster messaging using predictive text that learns as you type as well as acting as a trackpad to quickly scroll through emails, web pages and more for a more intuitive mobile reading and browsing experience.

THE MOST ADVANCED BLACKBERRY SMARTPHONE EVER

Delivering power and performance for getting more done, the BlackBerry KEY2 offers up to two days

battery life, 6GB of memory and in both 64GB and 128GB storage variants – with both offering expandable storage MicroSD support, making this the most advanced BlackBerry smartphone ever. Powered by a Qualcomm® Snapdragon™ processor, the BlackBerry KEY2 gives users all the power they need to get more done wherever the road takes them. In addition to Qualcomm® Quick Charge™ 3.0 and the BlackBerry KEY2 adds a new Smart Battery Experience that will learn from your daily charging habits and recommend when to charge up so you have enough battery life to make it through that next meeting, flight or event.

The BlackBerry KEY2 also features a more impressive BlackBerry camera experience with the introduction of the first dual-rear camera on a BlackBerry smartphone. These dual 12MP cameras bring an improvement in auto white balance, faster auto focus, improved image stabilization and new photo capture experiences never before available on a BlackBerry smartphone. The BlackBerry KEY2 also introduces new capture modes, like Portrait Mode and Optical Superzoom. With Portrait Mode, users can now capture beautiful portrait photos creating more dramatic and professional looking images. In addition, Optical Superzoom makes it possible to capture better photos with greater details; even from further away. And Superzoom uses multi-frame capture to reduce noise on zoomed photos with a seamless user experience that only presents the very best image. BlackBerry KEY2 also integrates Google Lens, so now you can more quickly and easily search and get more information on things like book reviews simply by capturing a picture of the book’s cover, get landmark details and much more.

ENHANCED PRIVACY AND SECURITY YOU CAN CONTROL

Like all BlackBerry smartphones, the BlackBerry KEY2 includes enhanced security and privacy features right from the start. From a hardened operating system to BlackBerry’s proprietary technique for establishing a hardware root of trust adding security keys to the processor, the BlackBerry KEY2 is the most secure Android smartphone. It comes preloaded with DTEK™ by BlackBerry application that removes the complexity of security by providing an ‘at a glance’ security meter. This shows the overall security rating of your device, and provides a simple way to view how apps may be accessing your data and manage app permissions. So now you can easily see and manage how your downloaded apps access your personal mobile data such as your location, access to your camera, microphone and more, with active controls over your mobile privacy and safety. The DTEK™ by BlackBerry app now includes the new Proactive Health check feature, which enables you to scan your device and receive instant feedback on potential vulnerabilities and security optimizations.

Locker has also been improved to offer even greater personal privacy and control over your content. With features like private folders for documents and photos so they don’t get uploaded to the cloud and Firefox Focus, the privacy browser by Mozilla, for when you don’t want your web browsing session tracked, Locker is all about personal privacy control. This pre-loaded privacy application can only be accessed with your fingerprint or password, helping store and protect sensitive user data, apps and content such as photos and downloaded files.

The BlackBerry KEY2 is also part of the Google-led Android Enterprise Recommended program aimed at helping businesses select the best Android smartphone for their organization. With the Android Enterprise Recommended BlackBerry KEY2, business users can buy with confidence knowing they’re getting the most secure Android smartphone experience possible. This means meeting elevated requirements established and validated by Google, including timely security updates (which BlackBerry Mobile provides monthly), business-ready hardware features and at least one major OS update. BlackBerry KEY2 also supports Android zero-touch enrollment, making it seamless for large organizations to deploy and manage their corporate-owned mobile devices.

AN ANDROID SMARTPHONE EXPERIENCE UNLIKE ANY OTHER

The BlackBerry KEY2 pairs the best of Android™ 8.1 Oreo with an iconic smartphone experience you can find only in a BlackBerry smartphone. With access to millions of apps in the Google Play™ store and built-in experiences like Google Assistant and Google Lens, the BlackBerry KEY2 is the modern BlackBerry smartphone you’ve been waiting for. It also has the enhanced Convenience Key, making it easier to access your most-used apps with custom profiles for at home, in the car, in a meeting or on the go.

For more information about the all-new BlackBerry KEY2 and to register for pre-order updates, please visit www.BlackBerryMobile.com.

 

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services under three key brands – TCL, Alcatel and BlackBerry – with its portfolio of products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates nine R&D centers worldwide, employing thousands across the globe. For more information, please visit www.tclcom.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services..

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Media Contacts:

Jason Gerdon

Email: jason.gerdon@blackberrymobile.com

Camille Gere

Email: c.gere@blackberrymobile.com

*TCL Communication is the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia.