MUNICH – March 15, 2019 – TCL Communication won two iF DESIGN AWARDS for Smartphone Product Design this evening for its BlackBerry KEY2 and BlackBerry KEY2 LE at the iF Design Award Night 2019. The preeminent design prize has been awarded for 66 years by the world’s oldest independent design organization, the Hannover-based iF International Forum Design GmbH.
BlackBerry KEY2 and BlackBerry KEY2 LE were among 6,375 entries from 52 countries competing to receive the iF DESIGN AWARD’s seal of quality, winning over the 67-member jury of independent experts from around the world for their distinct smartphone design and unique combination of form and functionality. More information about BlackBerry KEY 2 and BlackBerry KEY 2 LE is available on iF WORLD DESIGN GUIDE.
“We are extremely proud to have our devices designs recognized by such a prestigious organization which highlights just a bit of our product development capabilities within TCL Communication,” said Shane Lee, General Manager of Global Product Center at TCL Communication. “Our teams remain committed to offering our customers around the world a genuine BlackBerry smartphone experience that offers an experience quite distinct from the rest of the market today.”
TCL communication announced a RED Edition to KEY2 last month at Mobile World Congress. Featuring the iconic BlackBerry physical keyboard and loaded with BlackBerry Limited’s best security and privacy enhancements, this reimagined BlackBerry smartphone variant builds on BlackBerry KEY2’s iconic features with an exciting new design for premium precision and performance. This newest addition to TCL’s range of BlackBerry-branded smartphones comes in a deep red Series 7 Aluminum frame accented by black textured backing and keys, for one of the most distinctive smartphone aesthetics available today. BlackBerry KEY2 Red Edition will be available in select markets across North America, Europe, the Middle East and Asia starting at £699/$749/€779 and will also include a special-edition set of red BlackBerry-branded earbuds. Starting today, the BlackBerry KEY2 Red Edition is available for pre-order across Europe on the official BlackBerry Mobile online store.
“We listened to and acted on customers’ demands for an exclusive device variant with the BlackBerry KEY2 Red Edition, which offers a fresh take on our award-winning BlackBerry KEY2 smartphone,” said Peter Lee, General Manager of Global Sales & Marketing Center at TCL Communication. “BlackBerry is about security, long battery life and working productivity, the distinct experience of KEY2 RED Edition will continue putting a premium on reliability, productivity and security.”
About the iF DESIGN AWARD
For 66 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design/UX, Architecture and Interior Architecture as well as Professional Concept.
About TCL Communication
TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile devices and services worldwide through a comprehensive, multi-brand portfolio that includes TCL, Alcatel and BlackBerry branded products. Additionally, TCL Communication is the brand owner, R&D developer and manufacturing partner of Palm-branded devices. The company’s products are sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates its own manufacturing in China as well as global R&D centers.
TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.
Trademarks, including but not limited to BlackBerry and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.
Palm is a trademark owned by TCL Communication and under license by Palm Ventures Group through Wide Progress Global.